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SEO Specialist
Danapati Hospitality Management
Job Summary
We are seeking an experienced and results-driven SEO Specialist to optimize and enhance the online presence of Danapati Hospitality’s websites, including Danapati, The Nest Hotel, and Agranusa. The ideal candidate will develop and execute SEO strategies, improve organic traffic, and ensure high search engine rankings across our properties.
This role requires technical expertise, content optimization skills, and a deep understanding of search engine algorithms to deliver measurable results.
Key Responsibilities :
SEO Strategy Development
- Develop and implement comprehensive SEO strategies for Danapati, The Nest Hotel, and Agranusa websites.
- Conduct keyword research, competitive analysis, and performance benchmarking to identify opportunities.
- Optimize website content, meta tags, headers, and images for target keywords.
- Ensure websites meet technical SEO standards, including site speed, mobile-friendliness, and clean HTML structures.
- Collaborate with the content team to produce SEO-optimized blogs, landing pages, and website copy.
- Conduct site audits to identify and resolve issues like broken links, crawl errors, duplicate content, and XML sitemap improvements.
- Work with the development team to optimize website architecture, URL structures, and internal linking strategies.
- Develop link-building strategies to increase domain authority and drive organic growth.
- Outreach to relevant partners, directories, and publications for backlink opportunities.
- Collaborate with the team to plan and produce engaging, SEO-friendly content that aligns with business goals and audience intent.
- Optimize existing content to improve rankings and user experience.
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Prepare monthly reports outlining SEO performance metrics, KPIs, organic traffic growth, and actionable insights.
- Identify trends and continuously adjust strategies to achieve SEO goals.
- Optimize local search presence for The Nest Hotel and Agranusa Villas to drive bookings, reviews, and visibility on platforms like Google My Business.
- Improve visibility for local search queries such as “luxury villas in Nusa Dua” or “hotels in Uluwatu.”
Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 2-3 years of experience in SEO, preferably in hospitality, travel, or related industries.
- Proven success in increasing website traffic and search engine rankings.
- Expertise in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Familiarity with content management systems (e.g., WordPress, Wix) and basic HTML/CSS knowledge.
- Understanding of technical SEO aspects like site structure, canonical tags, schema markup, and robots.txt.
- Strong analytical mindset with the ability to translate data into actionable strategies.
- Excellent communication and collaboration skills to work with content, design, and web development teams.
- Strong project management and time management skills to oversee multiple websites and tasks simultaneously.
- Experience with local SEO optimization for hotels, resorts, or travel-related businesses.
- Background in hospitality marketing or e-commerce platforms.
- Knowledge of PPC (Google Ads) to align organic and paid strategies.
- Competitive salary
- Professional development opportunities
- Collaborative work environment in the growing hospitality industry
The success of the SEO Specialist will be measured based on:
- Organic traffic growth for each website
- Improved keyword rankings (short-tail and long-tail keywords)
- Increased website leads/bookings
- Local search visibility improvements (GMB insights)
- Backlink growth and domain authority